I've owned Novo-Nordisk stock (an ADR) for 9 years (TD
Ameritrade, then Schwab Brokerage) & have the dividends
reinvested 2X a year (April & Aug) (Received the Aug'23
reinvestment dividend AFTER Schwab took over.). I just
bought my g-kids shares & noticed that my Dividend
Reinvestment 'button' was turned to 'off'. I marked the
kids shares for reinvestment, but kept getting the message
"Ineligible for Dividend Reinvestment". WHAT?! I checked my
personal shares & found the Dividend Reinvestment 'button'
was NOW turned to 'off'.
 So I called Schwab & he tried his 'backdoor' method to no
 avail. Could not give me an answer why, all of a sudden,
 they were ineligible! (I double checked, and the company is
 still issuing dividends.) Called Schwab again &
 explained....I was told they were 'ineligible'; I kept
 asking why; all I got was 'company policy', 'don't know'.
 Wondering if other Schwab customers have noticed this in
 their accounts? Has anyone gotten a reasonable answer as to
 why this has happened--a software glitch or new company
 policy? Are other brokers still doing dividend reinvestment
 for Novo stock?
Janice O'Brien, TERIC

Yes I received the same msg but have not investigated. I will and reply if I learn anything that may help

K Edwards
CWIC

> On Mar 10, 2024, at 7:27 PM, Janice O'Brien via bivio.com <user*20897700001@bivio.com> wrote:
>
> I've owned Novo-Nordisk stock (an ADR) for 9 years (TD
> Ameritrade, then Schwab Brokerage) & have the dividends
> reinvested 2X a year (April & Aug) (Received the Aug'23
> reinvestment dividend AFTER Schwab took over.). I just
> bought my g-kids shares & noticed that my Dividend
> Reinvestment 'button' was turned to 'off'. I marked the
> kids shares for reinvestment, but kept getting the message
> "Ineligible for Dividend Reinvestment". WHAT?! I checked my
> personal shares & found the Dividend Reinvestment 'button'
> was NOW turned to 'off'.
> So I called Schwab & he tried his 'backdoor' method to no
> avail. Could not give me an answer why, all of a sudden,
> they were ineligible! (I double checked, and the company is
> still issuing dividends.) Called Schwab again &
> explained....I was told they were 'ineligible'; I kept
> asking why; all I got was 'company policy', 'don't know'.
> Wondering if other Schwab customers have noticed this in
> their accounts? Has anyone gotten a reasonable answer as to
> why this has happened--a software glitch or new company
> policy? Are other brokers still doing dividend reinvestment
> for Novo stock?
> Janice O'Brien, TERIC